WELCOME TO OUR LEADERSHIP CONSULTING AGENCY
LEADERS FACILITATE THE EXCELLENCE IN OTHERS
What we do
Developing Your Organization
Your organization thrives from the relationship between leaders and employees. We apply techniques that develop employees and build momentum for your business.
Employee Development
We build leaders to grow your organization by tailoring leadership training specific to your employees’ and organizational needs.
Employee Relations
We teach leaders how to foster environments people love to work in, build momentum with their team, and create a culture supporting the organization’s mission and values.
Training
We leverage psychological and behavioral concepts to guide and facilitate a range of critical competencies such as psychological safety, adaptive leadership, creativity, and more.
Strategic Staffing
We use psychological assessments, to include statistical analysis, to tailor your organization’s hiring process ensuring you hire the right person for the right role.
ABOUT US
About Our Agency
Dr. Ashley Parrish and Dr. Vance Parrish are leadership and organizational psychologists and the founders of Feeding The Wolf. They empower organizations and professionals to unlock their full potential by analyzing workplace dynamics through the lens of psychology, neuroscience, and human behavior. With a focus on human systems, they partner with leaders to enhance workplace culture, elevate performance, and drive meaningful, sustainable change.
MISSION
We are committed to facilitating the excellence in others by revolutionizing leadership tools with psychology and neuroscience.
Grass
What differentiates people who grow, adapt, and perform under sustained stress from those who stagnate, burn out, or break down?
We can help you answer that question. The GRASS Competency Inventory (GCI) is a psychometric system designed to measure the core capabilities that drive performance under pressure: Growth Mindset, Resilience, Adaptability, Self-Awareness, and Self-Discipline (GRASS). The GRASS framework was developed from Special Operations research and refined through rigorous psychometric testing. This patent-pending model is backed by published research and serves as a defensible tool for people and organizations desiring high performance development.
OUR SERVICES
Strategic Hiring
Leadership Development
Team Workshops
Change Management
Psychometric Assessments
Digital Modernization
TEAM
Our team consists of highly motivated and skilled specialists who know how to deal with any issue that you may come across. This creates a basis for lasting relationships with our clients built on trust and mutual understanding.
Dr. Vance Parrish, Psy.D.
Co-Founder
“I believe that leadership qualities contribute to creating a space that makes a work environment more productive and more innovative. Build leaders for your organization and your organization will build momentum for its work. Leaders aren’t born, they are forged by passion, education, and the crucible of life.”
Skill set:
Building high-performance competencies and behaviors found in Special Operations Forces
Experiential learning to develop resiliency and transformation
Building psychometrics and quantitative
Quantitative and qualitative analysis
U.S. military and intelligence agencies
Education:
Doctor of Leadership and Organizational Psychology
MS in Criminal Justice/Public Administration
BA in Political Science and International Relations
Kantor Structural Dynamics Level 1 Certification
Naval Intelligence Officer
Former US Army Interrogator
Dr. Ashley V. Parrish, Psy.D.
Co-Founder
“I am passionate about facilitating the excellence in others by helping people fulfill their call to leadership. My personal consulting style is combining the art and science of leadership by utilizing psychology and
neuroscience to transform intangible problems into tangible solutions.”
Skill set:
Equipping professionals with unique skills to handle the most difficult people
Designing and facilitating workshops
Culture change
Adult education
UX/CX - Human centered design
Workforce survey development
Working with the U.S. military, intelligence agencies, and Christian organizations
Education:
Doctor of Leadership and Organizational Development Psychology
MS in Strategic Intelligence
BA in Marketing
Certified John Maxwell Facilitator
Naval Intelligence Officer
Toastmaster International
PARTNERS
Past Performance
Dr. Ashley Parrish and Dr. Vance Parrish have successfully supported high-profile entities including Amazon, U.S. Pentagon, NCIS, Defense Intelligence Agency, U.S. Navy, and other leading organizations.
PARTNERS
Past Performance
Dr. Ashley Parrish and Dr. Vance Parrish have successfully supported high-profile entities including Amazon, U.S. Pentagon, NCIS, Defense Intelligence Agency, U.S. Navy, and other leading organizations.
TESTIMONIALS
What Our Clients Think
Ryan McEwen
Special Operations
"I’ve had the distinct pleasure of working with Dr. Vance Parrish over the course of the last five years. We’ve worked together on initiatives that were multifaceted, technical, and required little room for error. Dr. Parrish’s reputation as an intelligence officer, and partner in cross functional PIR was exceptional. I’ve recently had the opportunity to work with Dr. Parrish on the GRASS psychometric that he has been developing for the last few years. As a former Special Operations soldier, it really resonated with me. By working alongside and studying the habits of a special operator, he was able to extract five qualities that the highest performers possess. Dr. Parrish provides the scientific backbone, drawing from performance psychology, CBT, and counseling to help people identify and reframe negative thought patterns, regulate emotions, and build a stronger mental toolkit. His military background allows him to integrate these concepts seamlessly into high-pressure performance environments."
LT David Mayo, PhD
US Navy INTEL | Space Systems Integration Director (Space Superiority)
"I've had the privilege of knowing and working with Dr. Ashley Parrish and her leadership and ability to combine the mindset of an intelligence officer with the insight of a leadership psychologist, are genuinely rare. Her passion for developing leaders is obvious in everything she does, and she has a knack for helping people navigate complex challenges with clarity, confidence, and purpose."
Dr. Tim Wakeham
Leadership Psychologist
"Collaborating with Drs. Ashley and Vance Parrish during our doctoral work revealed a truly exceptional partnership. Ashley brings brilliant expertise in dark leadership, paired with remarkable wit, intellectual curiosity, and a commanding stage presence that captivates audiences. Vance complements her with profound psychometric mastery and exceptional problem-solving intellect. Together, they deliver a rare combination of insight, charisma, and strategic depth that consistently drives meaningful, measurable improvements. I wholeheartedly recommend their consulting practice to any organization seeking transformative leadership development."
Dr. Frances Mathieu PsyD, LICSW
Clinical Director on Education
“It’s been a pleasure working with Dr. Ashley Parrish. Her military experience along with her sense of humor makes working on projects, not only efficient but also fun.”
Tammy Gohlstin
SMM/GM Luxottica
“I had the pleasure of having Ashley lead a leadership workshop at the church I belong to. I found Ashley to be relatable, professional and well organized. She approaches leadership in a down to earth way focused on the service component of the role. Ashley made the course interactive and was very open to our ideas and answered any questions we had. I walked away truly feeling that this is her passion and she was genuinely concerned about my development as a leader.”
Dr. Aprille Young, Psy.D.
Leadership and Organizational Consultant and Core Faculty, OLP Program at William James College.
"As a leadership and organizational psychologist, myself, I have high standards when working with other consultants. There is a level of knowledge and training I expect from them, as well as specific ‘best practices’ I keep an eye out for. Ashley and Vance exceed all my expectations! They are professionals of the highest caliber and provide clients with all the resources they need to excel in any industry. I can say from personal experience that they will add unmatched value to any leader, team, or organization they work with.”
Patton
Special Operations Officer, COO, and 7-
Figure Entrepreneur
“If you are looking for a team that understands how to navigate leadership challenges and complexity with the skill of special operators, that can develop your team using proven techniques in organizational psychology, Ashley and Vance are the obvious choice.”
J. Owen
CEO – Reinaert
“Feeding The Wolf (FTW) is compiled of two extremely competent individuals who we found to have very complimentary backgrounds to our own. We hired FTW to conduct a process review and help us work through some leadership and management issues. They not only exceeded expectations, but during the organizational review, we discovered new ways to implement changes across the board. I can’t speak highly enough about FTW.”
story
The Story Behind Our Name
Our company name is inspired by an historic tale from the Cherokee tribe. As psychologists, we want to educate our clients to understand how behavior is influenced by our mindset. We are dedicated to developing our clients’ leadership capacity so they can thrive in their arena.
One evening, an elderly Cherokee told his grandson about a battle that goes on inside people.
He said, " There is a battle between two 'wolves' inside us all.One is evil. It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.
The other is good. It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith."
The grandson thought about it for a minute and then asked his grandfather, “Which wolf wins?" The old Cherokee simply replied,"The one that you feed."